专利名称：Automatic generation and management of
advertising campaigns based on third-partylistings
发明人：Silvius V. Rus,Barney Govan,Nhat Bao Sinh
Vu,Mark Cooper
申请号：US13835248申请日：20130315公开号：US09846895B1公开日：20171219
专利附图：
摘要：Embodiments are directed to generating and managing an advertising campaign
based on a third-party listing. In particular, an identifier associated with a listing postedover a third-party service from a user of the third-party service is received. Listing datafor the listing is retrieved from the third-party service using the identifier associated withthe listing. Thereafter, an advertising campaign is automatically generated based at leastin part on the retrieved listing data. In one aspect, generation of the advertising campaignincludes generating an advertising creative using the retrieved listing data. Subsequently,an advertising opportunity is selected according to the generated advertising campaign.Following the selection, an advertisement based on the advertising creative is provided toa content provider associated with the advertising opportunity.
申请人：Quantcast Corporation
地址：San Francisco CA US
国籍：US
代理机构：Fenwick & West LLP
代理人：Robin W. Reasoner,Renee D. Jacowitz
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