电大1380《商务英语3》开放大学期末考试试题2019年7月(含答案)

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一、交际用语（共计10分，每小题2分）1—5题：选择正确的语句完成下列对话，井将答案序号写在答题纸上。1. —By the way, what do you want me to do there? A. Take it easy. I'll be there on time. B. Thank you for doing me such a favor. C. You have to give a presentation on what our products are. 2. -We would like to place an order for some of your c&z desk units. A. Great! We keep a large supply in stock. B. Excellent! Delivery dates depend on your location. C. Of course, we recommend payment by letter of credit. 3. --Hello, this is Steven Smith. Nice to hear your voice again. Hi, Mr. Smith. A. Do you know the coverage of your freight forwarding business? B. You've got to tell me the coverage of your freight forwarding business. C. I would like to know about the coverage of your freight forwarding business. 4. --They refer to the royalties, including patent right, copy right, trademark right, and so on. A. What about the tax base? B. How about the tax rate? C. What are intangible assets? 5. —Then, what kind of music are you going to have in the background? A. This is obviously too heavy. People won't be able to carry it. B. We'd better use light ones. They make the audience feel comfortable. C. Our main goal is to establish our brand name among our target audience. 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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二、词汇语法（共计30分，每小题2分）6—20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。6. I can't attend the meeting in Washington next week so I you as the most able substitute. A. had proposed B. proposed C. have proposed 7. The relationship you have with a person the kind of language you use. A. determines B. decides C. arranges 8. When people in your team know where they fit in the big picture, they're more likely to complete the task. A. to be motivated B. being motivated C. to motivate 9. This is Ben, the one responsible for those sales figures you have seen. A . outgomg B. outshining C. outstanding 10. Please just fill in this form with your name and address capital letters. A. with B. in C. at 11. Online banking refers to banking activities that over the Internet on a secure website. A. are carried out B. carry out C. will be carried out 12. With the RMB account you can and deposit RMB cash directly. A. extend B. withdraw C. complete 13. you go to v1s1t a new customer to negotiate a sale, you should find out as much as you can about them. A. Soon after B. While C. Before 1125 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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14. In my opinion, if we bigger market share. A. come across with C. come down with some new products for young people, we'll have a B. come up with 15. Usually, the similar contracts months. A. signed C. signing 16. Firms hold regular sales conferences with other consignees are based on 12 B. being signed their entire sales force can meet, receive information and ask questions about new products and receive training. A. where C. when 17. Modern logistics is more about effective and and information. A. sufficient C. superficial 18. Without information, a manager will not know what consumers want, how much inventory is A. in stock C. on stock 19. According to law, they refer to transportation, construction, finance, insurance and A. others C. the like 20. Some of your products are country. A. special to style C. famous as color B. unique in design . They might find a ready market in my and when more products should be produced and shipped. B. at stock B. efficient flow of materials B. that B. the things 1126 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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三、阅读理解（共计40分，每小题4分）21一25题：阅读短文，从A、B、C三个选项中选出一个正确答案，井将答案序号写在答题纸上。Passage 1 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn't put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 21. What's the topic and main idea of the passage? A. Selling Strategy -Sales Staff. B. Sales Staff -What Sales Staff Should Know. C. Selling Strategy -Hard Sell and Soft Sell Strategies. 22. Customers often for success. A. resist C. object hard sales tactics, thus making soft-selling more effective B. oppose 1127 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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23. Examples of soft sell mentioned in the passage include A. distributing free samples to customer B. recommending products among friends . C. all the above 24. Making humorous advertisements is one of the approaches companies use to A. reduce selling costs C. avoid the shortage of sales staff 25. According to the passage the author indicates that A. soft sell is pref erred by business companies B. hard sell is rarely resisted by customers C. soft sell is expensive 26一30题：根据短文内容判断给出的语句是否正确，正确的写\"T\错误的写\"F\井将答案写在答题纸上。B. attract people's interests . Passage 2 Online banking refers to banking activities that are carried out over the Internet on a secure website. It developed in the late 1990s and grew more popular over the years since it can make one's financial life much easier to manage. First, you can use online banking to pay your bills. Most banks have a section in which you set up payees. Fill out the information once, you can simply choose that profile every time you pay a bill online. Second, online banking allows you to access your account history and transactions from anywhere. It is the quickest way to check and see if a transaction has cleared your account. It also enables you to find out about unauthorized transactions more quickly. Third, online banking also allows you to transfer money between accounts effectively. It is more convenient than using the automated phone service. When you set up your online banking, be sure that all of your accounts at the bank are listed. This will make it easier to transfer money and make loan payments online. 1128 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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Obviously, you need to pay special attention to your safety or privacy using online banking. It is important to clear your cookies after each banking session, especially at a public computer. Additionally, make sure that your password is long enough to prevent it from easily being hacked. Never give your online account information to anyone else. Check your credit report regularly. Thus you can protect yourself from identity theft. 26. Online banking refers to banking systems where you can carry out your business over the Internet on any website. 27. Most banks have a section in which you set up your own business. 28. Online banking is the quickest way to check and see if a transaction is done. 29. It is more useful and easier than using the automated phone service. 30. No doubt, you have to keep a special eye on your safety or privacy using online banking. 四、写作（一篇作文，共20分）31. 根据要求写作文。Write a recommendation letter for Miss Helen Joyce who has been working in your company for 5 years. You may include the information below: • her work experience and strengths. • her character and personality. • her reasons for leaving the present job, etc. 1129 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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试卷代号：1380 座位号OJ国家开放大学2019年春季学期期末统一考试商务英语3试题答题纸2019年7月巨四勹得分1评卷人一、交际用语（共计10分，每小题2分）1. 2. 3. 4. 5. 得分1评卷人二、词汇语法（共计30分，每小题2分）6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 得分1评卷人三、阅读理解（共计40分，每小题4分）21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 1130 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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四、写作（一篇作文，共20分）31. 根据要求写作文。提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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1131 试卷代号：1380 国家开放大学20 1 9年春季学期期末统一考试试题答案及评分标准（供参考）2019年7月商务英语3一、交际用语（共计10分，每小题2分）1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。1. C 2. A 3. C 4. C 5. B 二、词汇与结构（共计30分，每小题2分）6—20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。6. C 11. A 16. A 7. A 12. B 17. B 8. A 13. C 18. A 9. C 14. B 19. C BAB 050 112 ... 三、阅读理解（共40分，每小题4分）21—25题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。21. C 22. A 23. C 24. B 25. A 26一30题：根据短文内容判断给出的语句是否正确，正确的写\"T\错误的写\"F\井将答案写在答题纸上。26. F 四、写作（共20分）27. F 28. T 29. T 30. T 31. 根据要求写作文。作文评分标准(1)评分原则心本题总分为20分，按6个档次给分。1132 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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＠评分时，先根据文章的内容和语言初步确定其所属档次，然后以该档次的要求来衡量、确定或调整档次，最后给分。＠评分时应注意的主要内容为：内容要点、句型变化、词汇运用、语法结构的准确性，语意的连贯性和逻辑性以及应用文的格式要求。＠评分时，如拼写错误较多，书写较差，以至影响交际，将分数降低一个档次。(2)各档次的给分范围和要求．完全完成了试题规定的任务；．覆盖所有内容要点；．语法结构、句型和词汇有变化；16-20分．语法结构和用词准确；．语意连贯、逻辑性强；．应用文写作格式规范。·较好地完成了试题规定的任务；．覆盖所有内容要点；．句型和词汇有变化；11-15分．语法结构和词汇基本准确，些许错误主要是因为尝试较复杂语法结构或词汇所致；．语意基本连贯、有一定的逻辑性；• 应用文写作格式较为规范。·基本完成了试题规定的任务；• 覆盖所有内容要点；．运用语法结构和词汇方面能满足任务的基本要求；6-10分• 有一些语法结构或词汇方面的错误，但不影响理解；．语意连贯性及逻辑性方面存在一定问题；• 应用文写作格式基本规范。1133 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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．虽尽力但不足以完成试题规定的任务；．仅覆盖部分主要内容，或写了一些无关内容；．语法结构和词汇运用能力很弱；3—5分．有许多语法结构或词汇方面的错误，影响了对写作内容的理解；．语意不连贯，逻辑性方面问题较大；．应用文写作格式不规范。．未完成试题规定的任务；．句子不完整或无法理解；．语法结构或词汇方面错误连篇，影响对写作内容的理解；语言运用1-2分能力差；．语意不清，毫无逻辑；．应用文写作格式不规范。0分．未答题，或虽作答但不知所云。1134 提醒：电大资源网已将该科目2010年到2020年1月的期末试题

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